Annie’s Retouch session was about establishing some branding and copy for her new website and socials - a palette of cohesive colours and shapes that she could play around with, a clear mission statement and set of core values. 

Her work is in career coaching - she aims to make the world a safer, more loving place through transformative learning experiences and her goal is to help people find more purpose, empowerment and play. This information worked as the foundation for the mission statement and visuals we co-created in the session. 

She knew she wanted the colour palette to have some structure and strength but with a playfulness and softer edges. Keywords/points - Intuition, introspection, strength in doing things the feminine way - not the masculine push push push. 

The outcome of the session was -

• A clear mission statement and ‘elevator pitch’ - a piece of copy to be used across all platforms.

• A branding board - with colour codes and imagery ideas

• Social media design inspiration and usable graphics

• Clarity and new inspiration